As a marketing leader at a Product-Led company, it is your responsibility to translate data into insights. A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence.


But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at handIn this session, Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy for your PLG company by: Ensuring data accessibility & accepting that your data warehouse is your central data repository, determining where and when it makes sense to incorporate AI and understanding the difference between data science and machine learning & what is right for your product-led organization